EMI CMG and Liquid Audio, Inc to Burn IT FIRST!

EMI CMG, the world’s largest Christian music company, has joined with Liquid Audio, Inc.
(NASDAQ: LQID), a leading digital music service provider, to launch a new
on-line music service called BurnITFIRST.com. Launched today,
BurnITFIRST.com is a one-of-a-kind offering that gives consumers maximum,
flexible access to digital music for a monthly fee.
BurnITFIRST.com is the only digital music subscription service available
today that gives users unprecedented portability and full ownership. With
BurnITFIRST.com, all tracks can be burned to CD, transferred to a supported
portable device and once downloaded, the tracks will not expire. Music fans
that want to preview or sign up for this revolutionary new service can visitwww.burnitfirst.com.
Powered by Liquid Audio technology, BurnITFIRST.com features a wide variety
of content from today’s top Christian artists including dcTalk, Steven
Curtis Chapman, Newsboys, Audio Adrenaline, Stacie Orrico, Rebecca St.
James, Avalon, Jump 5, ZOEgirl, Delirious, Bishop TD Jakes, the Potters
House Choir, Cadet and Ill Harmonics.
Users may have access to thousands of digital downloads, including exclusive
content currently not available on CD, with new content being added
regularly to keep subscribers coming back.

Priced at $9.95 per month, the service gives consumers ownership of 20 high
quality downloads each month. Using Liquid ™ Player software, consumers can
download full albums or individual tracks, create their own playlists, burn
tracks to CD, and transfer music to supported portable devices. Users can
also combine their existing music and download collection with their
subscription content. Music downloads are available in the Liquid™ format
with support for the Windows Media format planned by Fall 2002.
“BurnITFIRST.com is a win-win, both for our consumers and for the artists
who create the songs,” said Scott Hughes, senior vice president of strategic
marketing, EMI CMG. “This service gives fans a convenient, legal
opportunity to download songs and burn them to CDs and is unique in its
portability. Download, burn and take your music outside the box.”
Jay Samit, senior vice president of new media for EMI Recorded Music, said:
“The music industry must aggressively experiment with new business models if
it is to succeed in the digital world and develop attractive alternatives to
piracy. EMI CMG has given their music fans exactly what they have been
asking for, a service that makes buying digital music easy while providing a
new avenue of distribution for their artists.”
“The launch of BurnITFIRST.com builds on our commitment to collaborate with
innovative content owners to find alternative methods of distributing music
to consumers over the Internet and creating one-of-a-kind services that make
it easy for consumers to find, own and burn their favorite music to CD,”
said Matt Smith, vice president of product marketing at Liquid Audio, Inc.


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