Essential Records’ new pop group True Vibe, formed by
multi-platinum 98 Degrees’ founding original member, Jonathan Lippmann,
True Vibe is scheduled to release their first project on Essential Records May 15. The project has not been given a title yet. (How about “Anticipation”???)
The first radio single from True Vibe, “Now and Forever,” will impact Adult
Contemporary and Christian Hits Radio Feb. 23. The group is using the intervening time to become a cohesive band and are getting many opportunities to solidify their performance and their message.
The new boy band performed the national anthem on ABC Monday Night Football recently. The performance was for the National Football League (NFL) Colts verses Buffalo
game held in Indianapolis at the RCA Dome. Almost 60,000 football fans
heard True Vibe perform the anthem, while an additional television audience
viewed the performance live from their homes.
True Vibe has already appeared on Late Night with David Letterman, performed
the national anthem for Monday Night Football and several major sporting
events (for games featuring the Tennessee Titans, Washington Redskins,
Indiana Pacers, Detroit Pistons and Cincinnati Reds), as well as performed
at the Arena Football “Superbowl” in Orlando, which broadcasted the True
Vibe performance to over 150 countries. Not including the television
audiences, True Vibe has performed for almost 800,000 people. As the only
new artist on the books for Essential Records in 2001, the Essential
marketing team plans to devote a tremendous amount of focus and attention to
all aspects of promoting this significant debut.
The founding member of True Vibe, Jonathan Lippmann, gave his testimony at
Universal Studios in Los Angeles before a crowd of more than 1000 youth
leaders in January. The event was in support of True Vibe’s upcoming debut album, set
for May 15, and its performance at Rock the Universe to be held March 24 at
Universal Studios. Following Lippmann’s presentation, he signed autographs
and met with ForeFront recording artist Stacie Orrico, who also appeared at
the event.Lippmann is pictured with Orrico right.
“True Vibe is not the product of a record label or a big management deal,”
notes Robert Beeson, Essential Records president. “It is about a group of
guys organically brought together by mutual interest. Before we signed
them, they had already garnered a significant following. We plan to help
extend their reach and will partner with them as they move toward their
goals.”
Prior to signing with Essential Records, Lippmann’s stint as an actor landed
him roles on television shows such as Sweet Valley High and commercials
including Burger King advertisements. As an accomplished French Horn
player, he performed for radio and television commercials for Sunny Delight
and Lexus, plus performed in several symphonies. More recognized, however,
is Lippmann’s role in 98 Degrees, which he left to fulfill acting
obligations and to further deepen his relationship with Christ.
“When it came to forming True Vibe, I knew each member must be held to the
highest standard,” states Lippmann, who toured with the Backstreet Boys and
Montell Jordan during his time with 98 Degrees. “I know that for True Vibe
to compete, we have to work twice as hard and make no compromises. Not only
does this mean having members with the best vocal and dance skills, it also
means having members with the right hearts.”
With the same feel for talent that helped him assemble 98 Degrees, Lippmann
found three vocal and performance equals: Jason Barton, Nathan Gaddis, and
Jordan Roe. The result forms an exceptional pop group with a fresh vision
and approach that can rock the radio dial without losing the realness that
makes them unique. The foursome, whose shared faith plays a large part in
their endeavors, reach out with more meaningful fare that meets fans on a
more personal level.
“We want to be able to sing exceptional, positive, quality pop music,” says
Roe, the youngest True Vibe member at just 18 years old, “but we also want
to make a real difference in people’s lives.”
Finding a shared creative vision with Essential Records, True Vibe is making
preparations for its debut release. The group is currently collaborating
with some of pop music’s top hit makers, people who’ve written for the likes
of the Backstreet Boys, ‘N Sync, and 98 Degrees.
Nashville-based Essential Records was founded in 1992 and specializes in
providing relevant pop, alternative and modern music for the youth market.
In addition to True Vibe, the label’s artist roster includes Jars of Clay,
Third Day, Caedmon’s Call and FFH. Essential Records, and its affiliated
labels, Watershed Records and Sub(Lime Records, are distributed through
Provident Music Group and through partnerships with mainstream parent
company Zomba.
True Vibe #1 with “Now and Forever”
Can’t get enough True Vibe??? Then be sure and check back for the TRUE VIBE INTERVIEW with Jonathan Lippmann, coming soon!
The True Vibe News Fan Club is located at:http://clubs.yahoo.com/clubs/truevibenews
The True Vibe News List is located at:http://groups.yahoo.com/group/TrueVibeNews
The Unofficial True Vibe Fan Club is found at:True Vibe
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