Steelroots Television (SRtv) has added four high-profile skateboard demonstrations to the upcoming filming schedule of their award-winning “Steelroots” television series, which airs on The Inspiration Network (INSP). The demonstrations will feature top-ranked professional and amateur riders Sierra Fellers, Danny Morrin, Phil Trotter, Jud Heald, Luke Braddock, Mason Cornwell and Jared Lee. The demos will be filmed in Philadelphia, Pa., at ESPN X-Game Park; in Brookpark, Ohio, at Chenga World Skatepark; in Waynesville, N.C., at BP Skatepark and in Charlotte, N.C. at Stateline Skatepark.”
The “Steelroots” series gives a behind-the-scenes look at some of today’s hottest action sport athletes – many of whom just happen to be committed Christians – by traveling the nation with five to seven top athletes for two weeks in a 45-foot tour bus, having fun and sharing their faith along the way. Each set of episodes, which reaches over 119+ million viewers nationwide every week, highlights skateboarding, snowboarding or surfing.”
“We are excited to be able to add the skate demos to the ‘Steelroots’ series this year, especially since they allow the skaters to have more direct contact with this audience,” comments Steelroots founder and president Ben Cerullo. “Not only are the demos a great way to showcase the talent of these incredible athletes, but they also give the skaters a wonderful opportunity to talk about their faith one-on-one with the kids.”
Steelroots Inc., formed in 2000 by Cerullo, won the 2003 National Radio Broadcaster (NRB) Association¹s Bronze People¹s Choice Award in the Children/Teen Category for the “Steelroots” series. The company focuses primarily on providing quality music and action sports television programs that are geared toward teenagers and young adults. SRtv, the television branch of Steelroots Inc., includes the flagship program “Steelroots,” which follows the lives of Pro and Am action sports athletes on a road trip. Other original programs include “Mayhem,” a Christian rock music video show that features music and interviews from bands such as Disciple, Dogwood and Kutless; “Mixx Master Lounge,” a half-hour long program that showcases the Christian rap and hip-hop culture; “Replay,” which focuses on the mainstream in top Christian music videos and their new popular “SRtv¹s Top Ten Countdown,” which counts down viewers’ top ten most requested music video picks of the week.
SRtv-Steelroots Television is broadcast to over 28 million homes through its parent company, The Inspiration Network, and to over 16 million homes through local networks and stations nationwide. SRtv programs air on INSP every weekday from 5-6 p.m. EST to find out more about Steelroots visit www.steelroots.com or www.steelroots.tv.
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