Provident Music Distribution and One Voice Records have
announced the launch of a new campaign to assist CBA stores in building their
Hispanic customer base. The campaign, called “Si! Tenemos Musica en
Español!” (Yes! We Have Music In Spanish!), will ship to CBA stores on
August 28 and comes on the heels of the recent 2000 Federal Census report,
which showed that the number of Hispanics in the U.S. has risen 60% over the
past decade (to 35.3 million) and now comprises 12% of the U.S. population,
roughly the same number as African-Americans (36.4 million).
“According to the RIAA, the average Latin music consumer purchases almost one
new CD a week, but if you don’t have music in Spanish or your customers don’t
know you have it, you won’t sell it,” states Jose Garces, President of One
Voice Records.
“It’s so tempting to take the path of least resistance and only stock what’s
selling today, rather than ask what will meet the needs of tomorrow’s
customer,” adds Don Noes, Sr. Vice President of Provident Distribution. “For
years, Gospel music was only racked and sold regionally. These days,
Christian bookstores all across America have a vibrant business in Gospel
music to compliment their selection of African-American Bibles, church
resources, and lifestyle products. The same opportunity exists today for
stores to meet the needs of the exploding Hispanic market.”
In response to significant interest from retailers and distributors,
Provident Music Distribution will now be offering One Voice Records’ Top 15
Spanish titles directly to CBA stores in an easy “pre-pack” format. In
addition to the product, the following bilingual promotional tools will be
available in a single merchandising kit to help CBA stores build their
Spanish business:
o Free “Si! Tenemos Musica en
Español!” transparent door/window cling to
tell customers, “Yes! We
Have Music In Spanish!”
o Free Pack of 3 generic “Si! Tenemos Musica en
Español!” permanent acrylic
shelf talkers and one CD bin card to help establish Spanish music sections.
o Free “Si! Tenemos Musica en Español!” TeleScan disc to use in a listening
center or for in-store play
(hosted in Spanish and English).
o Free sheet of “También Disponible En Español”/”Also available in Spanish”
stickers to go on English
versions of albums by such artists as Jaci Velasquez, The Katinas, Fernando
Ortega, etc. whose Spanish
versions retailers will want to stock in this section.
o Free listing of store’s name, location, and e-mail address on One Voice
Records’ bilingual label site as a
“Si! Tenemos Musica en Español!” participating retailer.
Also available at a nominal cost will be bilingual “Si! Tenemos Musica en Español!”/ Yes! We Have Music In Spanish!” self-mailing brochures (100/pack)
that can be distributed in-store or mailed to qualified customers.
Each quarter, Provident Music Distribution reps will update participating
stores’ selection of best-selling Spanish titles, helping to keep fresh, hot
product on the shelves. The retail price of the CD’s will be $14.98.
Cassettes will retail for $9.98.The following titles comprise the initial
“pre-pack.”
“Por Amor”/Alvaro Lopez
“Sueños”/Alvaro Lopez
“Danos Vision”/Renån Carias
“Hoy”/Renån Carias
“Especie En Extincion”/Parousia
“Tan Lejos y Tan
Cerca”/Kristy Motta
“Esencia”/Jennifer Salinas
“El Amor Tiene Un Valor”/Ileana
“Que Tu Fe Nunca Muera”/Yuri
“Hay Un Amor”/Junior Alanis
“Todos A Una Voz”/One Voice
“LTB Unplugged”/La Tribu de Benjamin
“Mås Que Un Sentimiento”/Freddie Colloca
“One Love”/Various
“Hombres de Valor”/Hombres de Valor
“Building your Spanish products section will not only help you fulfill your
financial mission, but it will help you and your customers fulfill the Great
Commission,” adds Garces. “There is no simpler, more effective, or more
exciting way to build your Spanish music section than through this one-stop
campaign. Contact your Provident Music Distribution rep for discounts and
details.”
Since 1984, members of the Miami-based One Voice Records team have been
making Spanish-language music to glorify God. Their Latin Door Distribution
Company reaches into almost two dozen Spanish-speaking countries with the
finest in Spanish Christian music, as well as “Latin-Flavored Christian Pop
Music” in English.
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