Multi-Platinum, multi-GRAMMY and Dove Awards winning band Jars of Clay will premiere its first pay-per-view concert Sunday, March 3 at 8:00 p.m. EST. Entitled Jars of Clay – The Eleventh Hour Concert, the event will be a part of a ONE NIGHT ONLY SM series pay-per-view event. Celebrating the release of their first new album in almost two and a half years, Jars of Clay will debut music from The Eleventh Hour for the exclusive two hour special, as well as feature the hits that have garnered 13 No. 1 songs and more than 5 million albums sold.
Fans who order the Jars of Clay – The Eleventh Hour Concert on pay-per-view will be treated to a preview of the highly anticipated new recording from Jars of Clay, The Eleventh Hour, which releases two days after the pay-per-view event (March 5). The full production, live concert special will be recorded in Nashville at the Gaylord Entertainment Center Annex January 16 with encore performances on pay-per-view available for at least 30-days following its March 3 debut. Reaching 45 million households on pay-per-view services throughout North America, the special will be featured on iN DEMAND, DIRECTV, EchoStar, TVN, Cablevision and Canada.
Jars of Clay – The Eleventh Hour Concert producers, Essential Records and Rendy Lovelady Management, combine marketing forces for the program with Spring Communications II LLC., the industry leader in pay-per-view concerts and special events. Spring’s unique marketing has a history, documented by University of Houston research, of increasing product sales from 20 to 38+ percent for participating performers and sponsors. Fifty of its pay-per-view concerts and special events generated more than $350 million in measured promotional media in 1997-2001.
The joint marketing campaign includes an aggressive combination of advertising, radio, retail, publicity and grassroots efforts. Over 70 million homes will view the advertising campaign alone. A series of television commercial spots will air in 2200 cable systems via TV Guide’s Preview Channel, as well as MTV, VH1 and several satellite systems. The radio promotion will include both Christian and mainstream stations on a market-by-market basis.
Already receiving significant radio airplay, the first radio single from The Eleventh Hour, the transparent anthem “I Need You,” is on its way to the top of the charts. This week the song debuts at No. 16 on the Adult Contemporary chart and launches into the Top 10 and climbing on the Pop (Formerly CHR) chart (The CCM Update/R&R). Produced by Jars of Clay and mixed by Jack Joseph Puig (Black Crowes, Green Day, No Doubt, Barbra Streisand), The Eleventh Hour is a collection of emotionally charged anthems centered around the concept of human longing. On this record, Jars of Clay connects itself to the passion, conviction, sorrow and joy that permeate the human condition of faith and faithlessness.
“We wrote this record to inspire people to dig deeper into their soul,” says Jars of Clay member Charlie Lowell. “We want people to feel the depth, height and width of love and longing through this collection of songs. Only our fans will be able to tell if we accomplished our goal.”
“For a while it seemed like rock ‘n’ roll had become a passionless wasteland,” adds Jars of Clay’s Dan Haseltine. “Even before the September 11 attacks, it also seemed like songwriters were gaining back their strength, stirring people to think and feel and grow and act. For people taking up searching again, we’ve taken up writing songs for them again.”
Having produced their double-Platinum breakthrough and self-titled debut recording in 1995 that spawned the mega-hit “Flood,” Jars of Clay returns to their roots. For The Eleventh Hour, band members not only wrote and produced the recording, but also conceptualized, designed, directed and filmed for the project. The band even built its own recording studio in Nashville, Sputnik Studios, to record the album.
The Eleventh Hour from Essential/Silvertone Records artist Jars of Clay follows the current critically acclaimed, RIAA certified Gold and GRAMMY Award winning recording, If I Left the Zoo. More information on Jars of Clay may be found at jarsofclay.
Spring Communications is an affiliate of the Anschutz Entertainment Group, the $1 billion enterprise whose interests include the Staples Center, Forum & Kodak Theater, Concerts West, The Los Angeles Kings of the NHL & LA Lakers of the NBA, Five MLS Soccer Teams, Qwest Digital Media and numerous other sports and entertainment properties worldwide. Spring equity also includes Hubbard Media Group of St. Paul, MN. More information on the company is available at springppv.
Nashville-based Essential Records was founded in 1992 and specializes in providing relevant pop, alternative and modern music. In addition to Jars of Clay, the label’s artist roster includes Third Day, FFH, Caedmon’s Call and True Vibe. Essential Records, and its affiliated label, Watershed Records, are distributed through Provident Music Distribution and through partnerships with parent company Zomba Music Group.
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