inpop Records is partnering with David Smallbone and his newly formed label, Elevate Records. inpop Records will handle the day-to-day operations of marketing, while Smallbone will continue to sign and develop artists for the new label. Smallbone, founder and president of Smallbone Management (Rebecca St. James, LaRue, Skillet) is a 25-year industry veteran. Chordant will handle the distribution.
“Ever since we have arrived in the US from Australia we had a dream of encouraging people to worship God with a contemporary and youthful emphasis,” says Elevate founder, Smallbone. “Elevate Records, in conjunction with our friends at inpop, is our attempt to put this dream into action.”
Elevate¹s first release will be modern praise and worship band, Fusebox. Having toured this past year with Rebecca St. James as her band, the group is a blend of rock, pop and soul and has been described as a cross between SONICFLOOd and Lenny Kravitz. In addition to great modern worship songs, Lost in Worship features original praise and worship and will include a duet with St. James on a song called “Light the Fire Again.” Fusebox will continue to tour with her in the spring and fall of 2002
“We are so excited to be in partnership with David Smallbone and Elevate Records,” says Steve Ford, VP of Marketing, inpop. “They bring with them incredible integrity, heart and passion. Their vision resonates with the vision of inpop. Their commitment to ministry, worship and artist development parallels inpop¹s. We are thrilled to be working with this team.”
Elevate plans their second release a month later with one of Australia¹s premier world music acts, Rivertribe. In all, the label currently plans to release 3-4 albums this year.
inpop records is a Brentwood based independent record label, started in 1999 by Newsboys’ manager Wes Campbell and Newsboys’ front man, Peter Furler. The artist roster boasts Grammy Award winning group, Petra, Dove award winner, Tree63, Dove award nominated, Beanbag and critically acclaimed Superchic[k] (as seen on E! News Daily and featured on the Legally Blonde and The Glass House soundtracks) as well as Phil Joel (bass player of the Newsboys), Go Fish and The Waiting. For more information: inpop.
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