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The thrill of victory, the agony of defeat – this drama is lived out daily in sporting arenas all across the U.S. – and in the everyday lives of America’s men. “In The Zone,” a groundbreaking new live event coming to arenas, auditoriums and churches across the country in 2007, meets men at the intersection of faith and sports, the common language that most men speak.
Taking a cue from popular talk shows such as “Pardon the Interruption,” “NFL Primetime,” “College Football Game Day” and “NBA Halftime,” “In The Zone” produces a forum for “anything goes” conversation‹a peppery mix of sports talk, humor, strong opinions and fast-paced media mixed with ESPN-style music. Creating an atmosphere much like a locker room with coaches laying out the big game plan, “In The Zone” engages men in a spiritual discussion of life and faith. There is nothing prepackaged – just real guys discussing real issues, such as, “How do you climb the ladder of success while staying connected to your wife, kids and faith?”
“Our years of research have identified a generation of men that are living in the most stress-infused culture in history,” says “In The Zone” founder Dr. Joe Pettigrew. “They are being pulled apart by their desire to succeed in their career, provide for their family, meet the needs of their spouse and be a ‘Super Dad’ for their kids. When they add faith to their already packed schedules, church tends to seem more of an obligation than a possible solution to their unbalanced life. At our events, participants will hear how well-known sports personalities and some of the world¹s most successful businessmen struggle with the same issues as regular guys do on a daily basis. These speakers will also share with participants the ways they have found to live according to their personal calling.”
Leading the discussions is a core team of men who stand tall in their fields of expertise, including Spencer Tillman, lead studio analyst for CBS Sports’ “College Football Today.” Tillman, a former Orange Bowl MVP and NFL Super Bowl champion with the San Francisco 49ers, is joined by Grammy-nominated recording artist Mark Harris (formerly of the group 4HIM), a former American Express Vice President, an award-winning writer, a successful CEO, the leader of a 3,000-member mega-church and a rising comedian recently featured on Comedy Central. Each “In The Zone” event will also welcome live a top business executive‹including CEOs and Vice Presidents of companies such as FedEx, Chick-fil-A, Wal-Mart and Southwest Airlines‹along with well-known sports personalities such as ESPN analyst Lou Holtz, NFL standout Jason Sehorn, The New York Jets’ Patrick Ramsey, SEC Coach of the Year Houston Nutt and current FCA President Les Steckel, among others.
The Saturday morning “In The Zone” events take a four-quarter approach and utilize the connecting thread of sports, humor, hunting, fishing and cars to transition to the more weighty issues that most men face today‹work, women, fatherhood and how to balance it all. The events aim to help redefine men¹s perceptions of success, manhood and what it means to live out their faith in today¹s society. “In The Zone” is about uncovering best practices, not perfect practices, in regards to finding solutions to the most common struggles of manhood‹an opportunity for men of all walks of life to identify and discuss the challenges and difficulties they all face, with humorous video segments tying everything together.
With its unique approach, “In The Zone” is already gaining the attention and support of respected organizations such as the Fellowship of Christian Athletes and Men¹s Fraternity. “Men’s Fraternity is thrilled to partner with ŒIn the Zone,¹ a revolutionary concept in men¹s events designed to meet the needs of real guys,” says Men¹s Fraternity President Rick Caldwell. “We’re so excited that ŒIn the Zone’ not only provides a quality one-day experience but also has a strategic plan of action for guys after the event.”
“In The Zone” events are currently slated throughout 2007 for North Carolina, Tennessee, Texas, South Carolina, Georgia, Alabama, Florida, Indiana, Arkansas and Kentucky. For more information about this revolutionary new men¹s event, visit www.inthezone.org. For information on bringing this event to your city, contact the William Morris Agency at 615-963-3000 or visit their website at www.wmaccm.com.
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