~ Rethinking the bullseye: The Target controversy’s Satanic influence from a biblical perspective ~
Target Controversy’s Satanic Roots
Many Christians across America are astounded by Target’s recent decision to hire controversial artist Erik-James Carnell and his company Abprallen. Abprallen is a brand whose works include Satanic influenced designs, writing of one, “Satan loves you,” and marketing a “trans witches for abortion” pin, according to the designer’s own Instagram page. “We’ll hang with Satan instead,” the designer wrote in an Instagram post. Abprallen’s merchandise invokes hatred and violence toward people who disagree with homosexual and transgender ideologies with messages like “If I Cannot Inspire Love, I will Cause Fear,” a guillotine-designed pin that reads “Homophobe Headrest.”
Currently, the Abprallen designs created for Target are not overtly Satanic-influenced; however, they are responsible for designing pieces for Target’s annual “Pride” clothing event.
Target is also selling, from a different designer, the Drag Queen ‘Bible Girl 666’ t-shirt. It is a message that mocks Christianity and can be viewed as a hateful form of forced acceptance.
The debate has intensified with Target’s push to promote gay “Pride” in children’s clothing, particularly swimsuits designed for young children with chest-binder tops and “tuck-friendly” bottoms. This is a decision that many believe to be inappropriate for children. Critics argue this promotes gender dysphoria in children, a complex topic that warrants careful conversation and understanding.
“This is just another example of a company that continues to push the envelope while losing sight of who tends to shop there,” said Timothy Plan President Art Ally. “We will not own Target as a holding in any of our investment portfolios, as companies continue trying to be activists by focusing on obtaining a higher ESG (Environmental, Social & Governance) score instead of serving consumers of all shapes and sizes.”
Moreover, there is a concern about this move’s impact on children’s mental health. According to Dr. Ryan Anderson, author of “When Harry Became Sally: Responding to the Transgender Moment”, there’s a risk of increasing confusion among children regarding their gender identity.
Some might argue that the move to include “Pride” themes in children’s clothing is a step towards inclusivity, but critics suggest that there’s a fine line between promoting inclusivity and prematurely pushing specific ideologies onto children. Psychologists caution about the effects of early sexualization on children’s mental health.
While everyone deserves respect and dignity regardless of their sexuality, many believe the conversation about sexuality should be initiated at an appropriate age. Because it is a complex issue, parents should have the primary role in guiding their children through it.
In conclusion, Timothy’s Plan believes the move by Target to hire Abprallen for their “Pride” clothing event and promote gay “Pride” in children’s clothing has created an ethical and moral debate. Christians and others who share these concerns may be calling for companies like Target to consider the implications of their decisions, particularly regarding children.
The call to boycott Target or divest its stock is not new. The Timothy Plan, a suite of mutual funds and ETFs that seek to adhere strictly to biblical principles, has not owned Target stock in years. Investing with this new mindset has a name: Biblically Responsible Investing (also known as Faith-Based Investing). Christians are able to invest knowing they may not be supporting companies that contradict biblical truths.
Such faith-driven investment strategies serve as a stark reminder that individual and collective decisions about where to shop and invest can reflect one’s core beliefs. In this context, divesting from companies that contradict one’s beliefs can be seen as an act of faith-based resistance.
Ultimately, the choice of what to wear and purchase lies with the consumers. If Target’s decisions conflict with their values, they can shop elsewhere. In a free market, the consumer’s voice ultimately shapes the direction of businesses. The Target controversy’s Satanic roots and decision to promote anti-Biblical values should be a red flag to Christians about supporting the chain.
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