Safe Side Releases CD About Safety for Kids

by: 

CA Staff
May 25, 2006

In honor of National Missing Children’s day May 25th, The Safe Side Company this week releases Cool Tunes, an upbeat, kid-friendly CD produced by Grammy Award nominated Christopher Davis. The CD will be available at stores nationwide as well as on the company’s web site. Ten percent of gross proceeds from the CD’s sales will be donated to the National Center for Missing & Exploited Children® (NCMEC).

“Keeping the message of child safety positive and empowering for children is what makes The Safe Side unique in this market,” said Julie Clark, who founded The Safe Side with John Walsh in 2005. “We want these important safety messages to be a part of the everyday lives of kids, and music that speaks to them in powerful, meaningful ways will help to cement these lessons.”

The CD’s ten songs focus on ‘Hot Tips’ taught in The Safe Side Stranger Safety DVD, from not answering the door alone to always staying with a trusted adult in public. The music styles are all encompassing, featuring rock, pop, and rhythmic sounds that hit the mark for the 5-10 year old target audience.

“We are excited to be partnering with The Safe Side for the release of the Cool Tunes CD,” said Ernie Allen, president and CEO of NCMEC. “The Safe Side Company understands that prevention education is critical in helping to combat child abduction and sexual exploitation, and this CD represents an opportunity to reach many more families with messages about staying safer.”

About the National Center for Missing & Exploited Children

NCMEC is a 501(c)(3) nonprofit organization that works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 387,800 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 119,800 missing child cases, resulting in the recovery of more than 102,200 children. For more information about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.

About The Safe Side

The Safe Side was founded is 2005 as a media company designed to teach important safety messages to children in an upbeat, positive way. Since its release, the company’s first video, Stranger Safety, has gone on to win three Emmy Awards and be named Parenting Magazine’s ‘Video of the Year.’ For more information on the company, visit www.thesafeside.com.




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