‘Pure Pop’ Talent Search

Word Label Group, Creative Artists
Agency, and Mitchell Entertainment Group have partnered to create the ‘Pure
Pop’ campaign, a combination of talent search, multi-artist tour, and album
release that focuses on the positive aspects of pop culture.
Nationwide Talent Search

A nationwide talent search will take place beginning in September with
solicitations for music already in progress via the Pure Pop website
(www.pure-pop.com). Promotions for the search will include advertisements
on the website, extensive online marketing and local radio advertisements in
the 25 host cities nationwide. Markets include Enid, OK; Poplar Bluff, MO;
Indianapolis, IN; Atlanta, GA; Lakeland, FL; Knoxville, TN; Greenville, SC;
Toronto, ON; Ottowa, ON; and Minneapolis, MN with others to be announced.
The culmination of this talent search will narrow the competition down to a
final three contestants, who in return earn an all expense-paid trip to
Nashville, TN to showcase their star qualities and vocal ability. The winner
of this last rung of competition will then go on to record a three-song demo
album complete with album packaging and 100 cds.
25-City ‘Pure Pop’ Tour

The ‘Pure Pop’ tour, sponsored by “A Life God Rewards” the new book by Bruce
Wilkinson (Prayer Of Jabez), hits the roads in October and November and will
target the same 25 cities as the nationwide talent search. The star-studded
lineup will include Phat Chance, Plus One, Souljahz, True Vibe and other
premiere talents to be announced. The local winner from each of the Pure
Pop talent search cities will have the honor of singing at the opening of
their location’s show.
Album Release

The ‘Pure Pop’ album, a one of a kind collection, will feature today’s
hottest young artists including Stacie Orrico, Out of Eden, Phat Chance,
Plus One, Rachael Lampa, Salvador, True Vibe, Jaci Velasquez, Zoegirl with
new faces Alli Rogers and Souljahz. The album, releasing on Squint
Entertainment on September 3rd, includes multiple #1 radio hits and
signature songs. Pure Pop is intended to introduce new Christian music
buyers to the genre while becoming a signature collection for existing fans.
Newcomer Alli Rogers’ song “Boxes” will be released to AC radio as the
single.
Pure Pop Internet Community

A new generation of music buyers will have access to an already
up-and-running Internet community at www.pure-pop.com. The goal with pure-pop.com is to create a place
where today’s youth can focus on the positive aspects of pop culture. The
site will also link to artist and ministry sites and further promote the
‘Pure Pop’ talent search, tour, and album.
Related Links:
First Annual Christian Music Artist Search
Talent Search At Opryland Taped For TV Pilot

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