Providence Entertainment has announced the cutting edge, extreme
sports feature, Extremedays, will be released nationally on September 28, 2001.
Extremedays is produced by TruthSoulArmor in conjunction with Howard Kazanjian (producer of Return of the Jedi, Raiders
of the Lost Ark and other blockbusters) and is directed by Eric Hannah.
Originally set for an April release, the opening date was moved to late September to afford the film stronger marketing initiatives
and alliances. The later date allows Providence enhanced leverage with promotional vehicles including the major summer music
festivals, extreme sports events and youth camps. The campaign being finalized now involves aggressive promotions in all of these
areas.
Two elements greatly improved by the delayed opening are national retail chain sponsorship and national television promotion.
An announcement on a national retail sponsor is expected soon, but, just recently, Providence inked a 35-week promotional
agreement with G-ROCK Television. G-ROCK is the highly touted “extreme” show syndicated internationally via Trinity
Broadcasting Network (TBN), Direct-TV, Sky-Angel and myriad other television outlets, generating several million impressions
each week along with its sister web site.
“By holding the film till September, we can optimize the marketing opportunities much more effectively with our core target
audience: teens, college kids, Œtweens1 and extreme sports lovers,” says Victor Vanden Oever, CEO of Providence Entertainment.
Responses from the most recent test screenings of the film as “a work in production” have also been “overwhelming,” cites Vanden
Oever. “We’re very excited about what is getting ready to happen.
“Extremedays isn’t your grandma’1s film,” he continues, “but it1s one that you wouldn’t be embarrassed of if she caught you
watching.” Extremedays is a high-energy road trip adventure with four guys, all best friends, and a female cousin, Jessie. A new
breed of athlete with distinct personalities who share a craving for the extreme, our cast of characters continually creates an
environment of hilarious circumstances, but also discovers a lot more about themselves than they ever knew. Pressure, love, trust,
God, friendships, pain, spiritual truths, and the discovery of one’s personal boundaries are at the heart of this film.
The movie is matched with a powerful 17-song soundtrack from some of the hottest Christian artists in America including POD,
Toby Mac, Tait, Audio Adrenaline, Newsboys, Sonicflood, Bleach, Pax217, Earthsuit and others. The title track, written and
recorded by Toby Mac, debuted at #20 on the Christian Rock radio charts for the week of February 19, 2001 (CCM Update). The
Extremedays soundtrack is currently available in stores from ForeFront Records (Chordant Music Distribution).
For more information on Extremedays, please visit www.extremedays.com or www.providencefilms.com.
