Praise Baby Collection Reports First Year Success

Big House Kids’ breakthrough children’s product line, “The Praise Baby Collection: Music for Baby’s Spirit and Mind,” has achieved phenomenal popular and critical success its debut year. According to Christian SoundScan® reports, the series’ first DVD title, Praises & Smiles, was the No.1 new Christian children’s video brand of 2004 and is rapidly approaching gold sales status.
Given the proven developmental benefits of music for children, Praise Baby was designed to nurture a baby’s intellectual and spiritual growth. This interactive audio/video concept was embraced by consumers upon its January 2004 inception, making the first Praise Baby installment a best-seller within weeks of release.
The extraordinary response to Praises & Smiles prompted a promotional partnership with Christian Parenting Today, while last fall’s follow-up project, God of Wonders, launched alongside a unique line of illustrated board books for toddlers through WaterBrook press. Praise Baby has additionally garnered national attention from media outlets including The Philadelphia Inquirer, The Tennessean, Christian Parenting, Billboard Magazine, Christian Retailing, CBA Marketplace and the March 2005 issue of Parents’ Magazine, which has more than 14 million readers.
“Developing and marketing Praise Baby has been among the most exciting, rewarding experiences of my professional career,” comments Troy Vest, Big House Kids general manager. “We could never have foreseen the massive impact this brand would have on children’s edutainment. It merely affirms my belief that parents today recognize the importance of engaging a child’s entire being as early as possible.”
Plans are underway for a third release from Praise Baby, tentatively titled Born to Worship, early this summer. Big House Kids will round out 2005 with a box set featuring all three Praise Baby projects. Details on both products are forthcoming.
“The Praise Baby Collection: Music for Baby’s Spirit and Mind” is the inaugural product from new record label Big House Kids. This “edutainment” series incorporates widely-recognized praise songs with a variety of vivid images, including playing toddlers, colorful spinning globes, swimming clown fish and sparkling stars. “The Praise Baby Collection” emerged from studies showing that musical experience in very early childhood helps stimulate learning, creativity and affects long-term verbal memory.
Big House Kids, a division of Franklin, Tenn.-based Flicker Records, specializes in the creation of high-quality, Christ-centered children’s products. For more information on Big House Kids and “The Praise Baby Collection,” visit www.praisebabycollection.com.
 

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