NewSong’s bonus Christmas song from their recently
released project Sheltering Tree, “The Christmas Shoes,” has garnered the Number One spot for adds on the R&R AC Chart.
Mark Campbell, Benson’s Vice President of Marketing and Sales says, “It’s
thrilling to have an artist played at mainstream radio, and to come in at
#1 as the most added on R&R; it’s a true blessing. This song is going to
reach a lot of people over the next six weeks and in turn will introduce
the Sheltering Tree album with NewSong’s music and lyrics to those people
for a long time to come.”
With radio play in the mainstream market building and the current play on
Contemporary Christian radio also on the rise for this single, the impact
on retail is already visible.
Campbell notes, “The AC markets came in all over the country from
Minneapolis to Kansas City to Seattle. Plus this doesn’t even reflect the
CHR, Country, and non-reporter stations that have called to request a copy
of the song. There is also airplay coming from morning shows in several
formats such as the #1 St. Louis show, Steve & DC in The Morning that is on
a Classic Hits station. They have played it a few times and already our
sales have been radically impacted in that market as well as their
With Benson’s sister label Jive Records’ (Britney Spears, ‘N Sync,
Backstreet Boys) radio team supporting the mainstream radio push, “The
Christmas Shoes” is likely to become a career song for NewSong. (The song
was co-written by NewSong members Eddie Carswell and Leonard Ahlstrom and
was produced by Ahlstrom.)
“We are all very excited about the song. Anytime mainstream radio gets
behind a project the sales potential increases dramatically. We are doing
everything in our power to take advantage of the airplay.” says Jimmy
Wheeler, Director of National Christian Music Sales for the Zomba Label
“It seems that every year or so, God will sort of reach down and do
something amazing in the world with a particular song or artist from within
the Christian music community. All the indicators are lining up for that to
happen on this song and if it’s a big hit, we just want to make sure we do
our part in acknowledging God as the force behind it all. It’s an exciting
thing to get to be a part of!” says Benson President, John Mays.
NewSong will continue their heavy-paced touring schedule with their 24-city
Winter Jam Tour that hosts a line-up of artists including Audio Adrenaline,
Anointed, Bryan Duncan, Whisper Loud, Joy Williams and Pillar. (Cities and
Benson Records is a division of Provident Music Group, the Christian music
and publishing entity of the parent company, London-based Zomba Music.
Benson Records is home to artists including 4HIM, Forty Days, Kyle
Matthews, NewSong, and Whisper Loud.
For further detail on NewSong or other Benson artists, please log on towww.Benson.com.
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