Desecration, the ninth installment in the stellar “Left Behind” series, is set to have a record-setting 3 million-copy first print run. Tyndale plans to invest $5 million in marketing for the title, including ads on radio’s “Rush Limbaugh Show” and in “USA Today.”
(Fans of Rush Limbaugh are often referred to as “ditto-heads,” a moniker the conservative talk show host adopted after the liberal media used it in attacks on his listeners.)
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