Jump5 to Promote Devotional Bible

Sparrow Records high-energy group Jump5 has found it and they are going to talk about it! An NIV Devotional Bible specifically
designed to help ‘tweens’ (kids 8-12) survive and discover the challenging and exciting time between childhood and adolescence.
“We are so excited about being asked to partner with Zonderkidz, the children’s division of Zondervan, on The Edge. It’s written
specifically for ‘tweens’ and is a great resource for finding out answers about God, friends and life in general,” explains Libby Hodges
of Jump5.
Nick Barre, Senior Director of Artist Development at Sparrow Records,
agrees: “The partnership with Zonderkidz’ The Edge Bible and Jump5 is
a perfect fit. Both parties are committed to reaching tweens with
the Gospel. The peer-to-peer relationship that Jump5 has with their
audience makes their participation with The Edge Bible meaningful and
significant.”
“Tweens’ are one of the fastest growing age groups in the country. We
felt a Bible designed specifically for tweens and their spiritual
needs was long overdue,” says Kathy Needham, Senior Director of
Marketing for Zonderkidz. “Partnering with Jump5 was a natural
addition to the extensive marketing campaign we are putting behind
this product to help retailers sell this unique and fun Bible to
consumers.”
The Edge Devotional Bible is a full-text of God’s Word, featuring a
bright cover, sketches of five multi-ethnic characters that help
present 260 daily devotions and 52 weekend devotionals in all. Jump5
will be promoting The Edge Devotional Bible in concerts, in store POP
displays and on their website, www.jump5.com. The Edge Devotional
Bible will be available in stores this April. Zonderkidz will also
launch http://www.theedge.com.
“Our hope is that The Edge will meet the needs of `tweens’
nationwide and beyond, who are looking to dig their roots deeper into
the source of all truth, the Bible,” Needham adds.

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