If you are in charge of setting up an event, you will know how much hard work is involved. There is planning for the entertainment, the food, the seating and arranging the purpose of the event itself.
After all of this hard work, the last thing you need is for no-one to show up. Marketing an event such as this is important to get the people you want to come. Here are a few ideas that can help you organize your event properly.
Your Event Page
The first and most important place is your event page. If you don’t have one yet, then you need to get one set up as soon as possible. It will form the basis of all your marketing, because it is a platform for you to place all relevant information, so that people can see where and when it is. They can also find out more about the reason for the event.
If you aren’t good at designing your event page, there are many designers out there that can help you think of the design. They ensure it markets your event efficiently, while keeping it user-friendly.
You also need to have a picture and short bio of everyone who will be speaking or performing at the event. Some people might just attend to hear someone they like, so you need to advertise their involvement.
There are many platforms on social media that you can tap into for marketing and feedback. You don’t just have to mention the event on your page; you can also ask the speakers and performers to mention it on theirs as well.
You can also utilize platforms such as YouTube to record content about the event to show on your channel. You can also add them to your event page for people to see.
Before the event, you need to keep the social media posts uploaded regularly so that people don’t forget, and also to encourage others to sign up. Try creating a hashtag to add to your posts; you will know who is talking about the event, and how much support you have.
A great way to get an event out there locally is by creating posters. You can put them put them up in the local shops and businesses so that everyone will be aware.
You can use applications such as Adobe Spark to make your own poster even if you don’t have a lot of experience.
Make sure that the poster has all the details of the event and who will be speaking and performing. You also need to add your contact details so that people can contact you with any questions.
These are just a few of the things that you can do to increase the range your marketing has. Don’t forget to also post and share content during the event so that people will see what they have been missing. That might encourage them to visit next event in the future, but don’t just post about the event, post about all the things that happened.
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