5-time Grammy and 11-time Dove Award winner Larnelle Harris went on a first-of-its-kind “virtual” radio tour last week thanks to the handiwork of Creative Promotions, a Christian radio promotions and marketing company.
“I’ve had the idea for awhile,” says Wendell Gafford, president of Creative Promotions. “I just needed the right artist to try it out, and Larnelle was certainly up to the task. He is a consummate professional.”
With Inspirational radio reporters reaching over 400 markets across the country stretching from Buffalo, New York to Stockton, California, it is a difficult task to coordinate an artist’s schedule to visit each station. So Gafford put together a “virtual” tour. With the help of an expert camera crew, Harris filmed personalized messages to each of the radio reporters. The videos were then emailed to each individual reporter, with Harris talking to them directly as well as sharing his personal story behind his new radio single entitled “Look At Your Hands.”
“This is definitely the first time we’ve been ‘visited’ by an artist in this way,” says.Dan Kennard of Inspirational reporter WDBA Radio in DuBois, PA. “It was a unique idea, and I enjoyed it very much.”
“It was a lot of fun,” says Harris. “I learned some things about all the men and ladies who work at radio that I didn’t know before. And it humbled me to think about all the hours they put in to offer Christian music to their communities. Without radio, our songs would never be heard. I am grateful for all the support they have shown me over the years.”