Creation: The Story of Life Releases August 24

CREATION: THE STORY OF LIFE SUPPORTED BY MAJOR MARKETING PUSH
Mercy Street Entertainment Group and Doxology Records ready for the release of their first joint effort, Creation: The Story of Life, August 24. In preparation for the series’ debut installment, radio and retail promotions are set to launch this month.
Creation: The Story of Life has prompted several radio specials, the first originating from Zondervan Publishing this summer. Four Creation songs will be highlighted in a 60-minute national program titled, “The Case for Creator,” inspired by the book from best-selling author Lee Strobel. The radio special will be syndicated to 1,876 Christian stations nationwide.
Answers In Genesis, an apologetics ministry that enables Christians to defend their faith and to proclaim the gospel of Jesus Christ effectively, will sponsor a one-hour Creation radio special this fall. A key contributor to the album’s development, AIG has also agreed to promote Creation to its monthly mailing list of over 80,000 constituents as well as spotlight the CD in its print magazine and on its Web site, which receives half a million visitor hits each month.
In addition to the aforementioned produced radio specials, Creation: The Story of Life’s first single, “This is My Father’s World” performed by Allen Asbury, was serviced to Inspirational radio stations in preparation for a World Premier airing of the song on July 16. Select stations will also participate in an “Apollo 8” giveaway contest.
“We anticipate a huge world premiere date on July 16 that encourages radio stations to play a special version of ‘This Is My Father’s World,’” comments Michelle Younkman of Mayday Promotions. “Producer, Don Koch, was able to put together a breathtaking mix of the song, which includes a sound bite from the astronauts on Apollo 8. I’m thrilled with the marketing efforts surrounding this record launch.”
Creation: The Story of Life is positioned for an impressive debut at retail as well. Catalogue advertising is planned with Family Christian Stores, LifeWay Christian Stores, and Berean Christian Stores. Consumers can expect an enhanced CD including information about the album’s origin and development. Merchandising opportunities include a four-color bin card and shelftalker.
Featuring Larnelle Harris, Cindy Morgan, Greg Long, Allen Asbury, Mark Harris (4HIM), Lisa Bevill, Andy Chrisman (4HIM), Bob Carlisle and Billy Sprague, Creation: The Story of Life is the first in a series of concept projects designed to celebrate our Creator and His creation. For more information on Creation: The Story of Life, visit: www.thestoryoflife.com.
Mercy Street Entertainment Group is a product development company serving Christian ministries and the Christian music industry with multi-artist concept records and related products.
Nashville-based Doxology Records is devoted to introducing new songs of blessing and praise, artists with a heart for ministry, and resources to nourish today’s church.

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