Cinco de Mayo Spotlight on Reggaeton

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On May 19, the world’s leading Christian Reggaeton artists will put a creative spin on American Bible Society’s “La Biblia Es Mi Guía” (“The Bible is My Guide”) campaign during a special performance to be held during the 2007 Expolit Convention in Miami, Fla. The concert is open to convention attendees as well as the general public and will be held at the Sheraton Miami Mart Hotel.
Artists such as Manny Montes, Dr. P, Quest, Alex Zurdo, Triple 7 and Redimi2 are slated to take the stage and will perform songs from American Bible Society’s upcoming album, A Fuego Con La Palabra promoting the campaign’s slogan “Reggaeton is my passion, the Bible my guide”. The album, done in partnership with record label CanZion Group, features 10 original compositions created specifically for the “La Biblia Es Mi Guía” campaign and will be distributed throughout the United States and Latin America.
American Bible Society’s recent partnership with the CanZion Group is one of the many avenues that the organization has created to generate interest and excitement about the Bible primarily among Latino youth. Launched in the fall of 2006, “La Biblia Es Mi Guía” continues to garner support from a variety of celebrities including New York Yankees pitcher Mariano Rivera and Christian rock band Salvador. “La Biblia Es Mi Guía” is a national Bible advocacy campaign focused on reaching Latinos throughout the United States and the world by collaborating with prominent figures to encourage Bible reading, so that individuals can experience its life-changing message.
About American Bible Society
Founded in 1816 and headquartered in New York, the mission of the American Bible Society is to make the Bible available to every person in a language and format each can understand and afford, so that all people may experience its life-changing message. The American Bible Society Web site is www.americanbible.org.
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